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I saved a company I was contracting for 5k a month in wasted adwords expense in the first hour of looking at thier account. They were happy to pay my fee. :D
by rrhyne 16y ago
I saved a company I was contracting for 5k a month in wasted adwords expense in the first hour of looking at thier account. They were happy to pay my fee. :D
- zackattack 16y agoWhat changes did you make?
- topcat31 16y agoI did that once too. Took 2 minutes looking at the account to realise they were spending £3k / month driving traffic to a URL which didn't exist anymore. They'd been driving traffic to that page for 18 months without noticing...!
- pbhjpbhj 16y agoCan you elaborate please - how were they wasting the money, what was the change that you made?
- rrhyne 16y agoTo reply to both: I simply reviewed their campaigns and adjusted settings to get them infront of their target audience. Due to the generic nature of some of their keywords, the display network wasn't working for them, none of their users would find them on a mobile, and the timing of their visitors is very 9-5 to name a few of the changes I made. These specific changes were simple, common sense Adwords settings that many users gloss over or do not address. My biggest effect on the company was when I dove into their keywords, setup conversion tracking and adjusting the site for lead conversion. I doubled leads, halved conversion costs, etc. I've since gone through their campaigns granularly and doubled their leads.