One thing this article gets right is that it is just going to be harder to persuade users to download an App that only brings in marginal/augmented functionalit

One thing this article gets right is that it is just going to be harder to persuade users to download an App that only brings in marginal/augmented functionality. I have about 1.5 screens of Apps installed, probably somewhere near 30-50 apps in total, and use barely 10 of them fairly frequently as far as I can recall. Maybe it won't be too surprising that Google/Apple will announce something similar to Wechat's mini-program, a lightweight application distribution system that doesn't require a browser, nor installation to work. In fact, Google's Instant App aren't that far from the above description, it is just a matter of marketing effort to push it closer to users.