On the contrary, I think it is something insisted on by MBAs at the software companies themselves. A well-brainwashed MBA thinks in terms of brands: creating

On the contrary, I think it is something insisted on by MBAs at the software companies themselves. A well-brainwashed MBA thinks in terms of brands: creating brands, growing brands, re-branding, etc. If you have a successful product, the best possible thing you can do with that product is use it to enhance your brand. Good products promote and establish a brand, and then the brand lets you make money selling products whose quality is irrelevant. Otherwise, you'd be stuck selling products based on their quality and individual value, which is stupid, because the quality of your product depends mostly on people who haven't gone to business school, and is thus completely out of responsible hands. Therefore, the primary purpose of an installed piece of software is to remind users of its brand, which in most cases is the name of the company or studio that created it.