4 ms·
This reminds me of a post on HN where someone put a picture of a Duck on a wireless charger, giving it a brand identity and the charger was selling like crazy.
by jimkri 8y ago
This reminds me of a post on HN where someone put a picture of a Duck on a wireless charger, giving it a brand identity and the charger was selling like crazy. Users identified with that brand over a charger that was brandless.
- copperx 8y agoHow can an animal give brand identity? Do you have a link to that post? I'm curious.
- sdrothrock 8y ago> How can an animal give brand identity? O'Reilly books are a fantastic example of this that goes beyond something as simple as the name of the company/product being an animal (Penguin, Puma, Jaguar) -- any time you see a book with that cover with that style of animal, you know who published it.
- danillonunes 8y agohttps://news.ycombinator.com/item?id=16062460 https://news.ycombinator.com/item?id=16062460
- KirinDave 8y agoBecause it is a duck, and that duck is cute.