Unlike a lot of other game companies of the era, Atari was actually very methodical and kept lots of records. They would regularly go off-site and just brainst

Unlike a lot of other game companies of the era, Atari was actually very methodical and kept lots of records. They would regularly go off-site and just brainstorm everything they could think of. It all went into a large binder. When someone needed a new idea or concept, the book was there.