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Did internet ad fraud con advertisers? Direct clicks and conversions are such lowest common denominator crap. Suitable for ponzi schemes and snake oil sales. T

by harry8 8y ago

Did internet ad fraud con advertisers? Direct clicks and conversions are such lowest common denominator crap. Suitable for ponzi schemes and snake oil sales. Tesla advertises amazingly well online. Their conversion rate is clearly zero. Not close to zero, not "they don't care" It is zero, nothing, not one single conversion. Across the breadth range of companies built on advertising from coca cola to chanel as far as I can see they don't use internet ads. These companies have not gone away. Google, Facebook, ebay etc etc all have poster ads in my town. I guess targeted internet ads didn't work for their purposes.

seem_2211 8y ago
There's a distinction that needs to be made between brand advertising and performance advertising. Brand advertising is most of what we've had in the past (most TV ads excluding infomercials, most Newspaper ads - not including classifieds of course). Why is a Rolex "worth" $10-20k? Why is an Apple product priced at 2x the price of an equivalent? In large, because they spend millions every year advertising their brand - with no measurable conversion mechanism. In my opinion, this is why online advertising is so obnoxious - it's mostly low effort performance advertising which tends to be much less enjoyable from an aesthetic level.
Spooky23 8y ago
What you are describing isn’t a con. A coke billboard fills a different purpose than a coupon or a transactional online ad. What is a con is telling advertisers that I watched something for 5 minutes, when in fact I watched for 5 seconds. Imagine if you were an advertiser who paid for a product placement in videos. Your campaign was a total waste of time.
traek 8y ago
> Across the breadth range of companies built on advertising from coca cola to chanel as far as I can see they don't use internet ads. "Coca-Cola has just hired its first chief digital marketing officer" (2016) https://www.thedrum.com/news/2016/12/12/coca-cola-has-just-hired-its-first-chief-digital-marketing-officer-and-here-s-why https://www.thedrum.com/news/2016/12/12/coca-cola-has-just-h... "Chanel has been investing in other areas of digital, boasting more display and video ad impressions in the past year than almost any other brand in the study." https://www.l2inc.com/daily-insights/chanel-flaunts-digital-finesse https://www.l2inc.com/daily-insights/chanel-flaunts-digital-...

by harry8 8y ago

seem_2211 8y ago

There's a distinction that needs to be made between brand advertising and performance advertising. Brand advertising is most of what we've had in the past (most TV ads excluding infomercials, most Newspaper ads - not including classifieds of course). Why is a Rolex "worth" $10-20k? Why is an Apple product priced at 2x the price of an equivalent? In large, because they spend millions every year advertising their brand - with no measurable conversion mechanism. In my opinion, this is why online advertising is so obnoxious - it's mostly low effort performance advertising which tends to be much less enjoyable from an aesthetic level.

Spooky23 8y ago

What you are describing isn’t a con. A coke billboard fills a different purpose than a coupon or a transactional online ad. What is a con is telling advertisers that I watched something for 5 minutes, when in fact I watched for 5 seconds. Imagine if you were an advertiser who paid for a product placement in videos. Your campaign was a total waste of time.

traek 8y ago

> Across the breadth range of companies built on advertising from coca cola to chanel as far as I can see they don't use internet ads. "Coca-Cola has just hired its first chief digital marketing officer" (2016) https://www.thedrum.com/news/2016/12/12/coca-cola-has-just-hired-its-first-chief-digital-marketing-officer-and-here-s-why https://www.thedrum.com/news/2016/12/12/coca-cola-has-just-h... "Chanel has been investing in other areas of digital, boasting more display and video ad impressions in the past year than almost any other brand in the study." https://www.l2inc.com/daily-insights/chanel-flaunts-digital-finesse https://www.l2inc.com/daily-insights/chanel-flaunts-digital-...