Not the GP, but I think they meant - "go beyond two, and create one for each occasion" (i.e., many more than 2). I agree wholeheartedly with that approach. You

Not the GP, but I think they meant - "go beyond two, and create one for each occasion" (i.e., many more than 2). I agree wholeheartedly with that approach. You're more likely to be successful if you tailor your story and experience to each opportunity, particularly if you have 20+ years of experience. Specifically, OP mention about applying to a "Senior engineer" and "VP of engineering". Depending on the size of the company, these are very different roles. A killer profile for one could be terrible fit for the other, and vice-versa.