Good idea doesn't matter because good ideas are rarely exclusive. If one has a good idea, there is a good chance someone else has also came up the same idea. Th

Good idea doesn't matter because good ideas are rarely exclusive. If one has a good idea, there is a good chance someone else has also came up the same idea. Thus how to execute that idea becomes critical, including access to capital, talent, market, etc. Amazon was certainly not the first to come up with e-commerce There are always exception on both ends of the spectrum of course. Your novel adaption analogy isn't exactly apt. You can't test a movie the way you can with business iteration. There are also no metrics to measure a movie's success the way you can measure revenue, customer retention, user usages, etc.