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> Try to be as independent as possible. Having worked SEO for a number of midsized e-commerce companies, their revenue lives and dies on the latest Google danc
by hnzix 8y ago
> Try to be as independent as possible.
Having worked SEO for a number of midsized e-commerce companies, their revenue lives and dies on the latest Google dance.
These are regular shopfronts running regular websites. Non-Google organic traffic is negligible. What other platform choice do they have?
Get a sudden Google penalty for no obvious reason? There goes 70% of your monthly revenue, have fun trying to reverse engineer the problem.
- nradov 8y agoPossible other choices: 1. create enough valuable original content to drive organic traffic 2. run an affiliate program for referrals 3. Facebook advertising
- hnzix 8y ago1. Is a frankly a Google lie. Matt Cutts likes to bang the OC drum but in my measurements it is only one fragment of the SEO picture and not a big one at that. Google rewards content volume and freshness waaaay more than uniqueness and quality. If you get a sudden penalty, OC will not save you. 2. That's a great way to get autoflagged for a penalty. 3. You're on the money here this is actually a viable alternative. But then you're at the mercy of Facebook instead of El Goog. Different boss same crap.
- ttty 8y agoThat's what I said. If you depend on Google at least be aware that you can lose everything overnight. Be prepared
- hnzix 8y ago> That's what I said. And that's my point. The web is supposed to be an open platform but no longer, you just married Sergey. Make an iPhone app? OK understood you're in bed with Apple now. But a website should be a free agent. That's no longer an option because monopoly.