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I don't have a "takeaway", but the Bezos quote, "Your margin is my opportunity," comes to mind. We live in capitalism, and in this system, "good user experienc
by pixelmonkey 8y ago
I don't have a "takeaway", but the Bezos quote, "Your margin is my opportunity," comes to mind. We live in capitalism, and in this system, "good user experience" only matters insofar as it is profitable for whoever is providing that user experience. If ads for subscribers are so annoying that people stop subscribing, then companies might stop advertising to them. But if they are not annoying enough to affect those numbers, then it isn't that surprising that they try to earn more revenue from their attention. One other way to look at this: perhaps by advertising to subscribers, these publishers can afford to offer a lower subscription cost to their customers. Let's also remember that most publishing companies don't have massive digital revenue scale or growth, compared especially to the big tech companies. And let's also remember that big tech companies like Amazon and Google monetize customers "on the side" six ways from Sunday.
I guess what you are responding to with outrage, I am responding to with a shrug.
- katzgrau 8y agoIt's true - most news and magazine publishing companies are in a place of desperation. The internet has impacted the legacy publishing revenue model so severely that there hasn't been any clear model to pivot to despite two decades of attempts. Many major publishers have folded, many more will fold, and those that survive will eek by on meager subscriber revenue (which isn't as robust or easy to come by as some may think) and increasingly obtrusive programmatic advertising.
- marcosdumay 8y ago> If ads for subscribers are so annoying that people stop subscribing, then companies might stop advertising to them. It also matters if there is any actual competition that does tings better. Cable TV is having a bad time, in large part it is because of ads, but it is only happening because of the streaming services. Airlines are a competitive service, but newspapers are not.