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This does happen in other places. Do you ever notice that your in-flight magazine has ads? You've already paid for the flight. Your in-theater movie kicks off
by pixelmonkey 8y ago
This does happen in other places. Do you ever notice that your in-flight magazine has ads? You've already paid for the flight. Your in-theater movie kicks off with trailers and previews -- you have already paid for the movie ticket. And so on.
- twblalock 8y agoAnd if you subscribe to a paper newspaper or magazine, that has ads too.
- mhb 8y agoConsumer Reports doesn't have ads.
- justboxing 8y ago> Do you ever notice that your in-flight magazine has ads? Yes. And on a recent trip to India, it got even worse. SpiceJet (domestic airlines) has ads on the back of the headrest of EVERY SEAT. Physical paper printed Ads! So you are staring at it for the entirety of your trip. I kid you not.
- WrtCdEvrydy 8y agoWait until screens get cheap enough... you'll have 4k ads rolling on each screen that are tailored from your name in your ticket.
- angott 8y agoThis already happens on Air Canada (although at least the ads are not personalized). Before each movie or show you play on your IFE screen in economy class, they make you watch two 30 seconds ads. I was very annoyed, especially since AC tickets are already overpriced (little/no competition on domestic flights in Canada).
- 52-6F-62 8y agoAir Canada IFE pro tip: You can skip the ads. Just scrub ahead.
- fphhotchips 8y agoStop telling people this. Just like everything good on the internet, once people find out about it, it will be gone.
- tgsovlerkhgsel 8y agoIf there IFE system is like all the others that I've experienced so far, you'll lose more time trying to find the start of the movie than you'd lose by letting the ads run :(
- andy_ppp 8y agoThis happens in the back of cabs in a lot of places I seem to remember and it’s incredibly difficult to switch off... we essentially are heading for some super weird dystopian sci-fi film right now. It’s terrifying.
- sixdimensional 8y agoPassengers in airline seats seem to make advertisers drool as you can't get much more of a captive audience and for that long in nearly any other situation. I know for a fact, this is all coming and has already started, and is going to get even more invasive.
- expertentipp 8y agoI wouldn’t be surprised if the security theatre before boarding and advertisement brainwash after getting to the seats would start to provoke fury sprees among some at least passengers.
- sixdimensional 8y agoDon't worry, they'll be monitoring your sentiment during boarding and passengers that appear agitated will be calmly denied access to board. And you'll be monitored in your seat as well during the flight. It's not Orwell's imagination anymore, it's reality. Only privacy law can stop it, maybe.
- expertentipp 8y ago> they'll be monitoring your sentiment during boarding and passengers that appear agitated will be calmly denied access to board. And you'll be monitored in your seat as well during the flight. Disappointing is that this is the more likely outcome, rather than easing the sensory overload, stress, and discomfort.
- sixdimensional 8y agoTo be fair, there are attempts at this being made too. But they come in a weird fashion, for example - seats get smaller but are higher quality. Air quality on airplanes and lighting has generally improved but flights are getting longer. It’s an interesting balance but it always reminds me that flying through the sky in a tin can is not entirely natural. Of course, some of the security measures are for your comfort and safety as well. It’s just where the line is between for your good and for theirs that is tough to identify.
- deleted 8y ago[deleted]
- tdhoot 8y agoThis is common worldwide, I think. Ryanair in Europe and Spirit in the US come to mind. Spirit actually sells ads on everything it seems, even on the exterior of the plane: https://skift.com/2014/03/11/spirit-airlines-brings-advertising-to-everything-from-barf-bags-to-overhead-bins/ https://skift.com/2014/03/11/spirit-airlines-brings-advertis...
- dorchadas 8y agoMaybe it's just the flight I was on, but I don't remember seeing ads on RyanAir on either of my flights this summer.
- SOLAR_FIELDS 8y agoRyanair wouldn't pay for the screens to show you ads ;) They do, however, upsell you in person by making some hate-my-job contracted flight attendants go through the cabin no less than three times trying to sell various things to you.
- sz4kerto 8y agoThat's common on European low-cost airlines.
- expertentipp 8y agoAds on the back of he seat in an airplane are very common in European airlines. One of the most obnoxious, intrusive, literally in-your-face ads as it’s 40cm from one’s face with no real option to get away from it.
- isostatic 8y agoI've flown LH, BA and FI in Europe this year and don't recall any back of seat adverts There are some in the on board magazines I suppose, I don't read them though, why would I?
- dorchadas 8y agoI even flew RyanAir, which I would expect to do something like this, and don't remember seeing the ads either.
- isostatic 8y agoCoincidently I just boarded a short haul China Southern plane (CZ) from Beijing to Seoul I assume this is an advert. There aren't any in business or first. https://i.postimg.cc/X7XpF2Th/IMG-2244.jpg https://i.postimg.cc/X7XpF2Th/IMG-2244.jpg
- userbinator 8y agoAt least you can still close your eyes... ...and that's what I usually do when I fly --- sleep. I've found it to be the best way to make the time pass quickly.
- craftyguy 8y agoUse a page from the magazine to cover the screen. I do this on flights that insist on keeping the screen on no matter what.
- fapjacks 8y agoThe single most awful thing about flying with Hawaiian Airlines is that they sold out years ago to advertisers. The flight attendants read commercials to the passengers during the safety brief. And lately, there have been some credit card companies advertising this way and so the flight attendants will literally walk up and down the aisles giving every passenger a credit card application. It is foul and atrocious. Just charge $10 more per seat, you goblins.
- izacus 8y agoSo what does that mean? That we need to be shoved ads in our faces at every step of our life even if we pay for products? Just because someone wants to make even more money? What's your takeaway here?
- na85 8y agoThe takeaway is that advertisers don't care what you think and do in fact believe that they should shove ads in your face every step of your life, even if you pay for a product. Welcome to the world. Half the users of this site are actively perpetuating the corporate dystopia we inhabit.
- matheusmoreira 8y agoI'm sure they'd start caring if everyone started blocking their ads instead of accepting them. Maybe one day we'll have augmented reality glasses with built in ad blockers; I wonder how they'd react to that.
- hrktb 8y agoTalking about advertisers, I think the main qualities we can credit them is grit and smarts. Block their ads on the web ? you still have them on billboards if they’re local. They’ll mass DM whole regions if it makes economical sense. Your Netflix drama series will start mentionning them in passing. They’ll make ‘news’ pieces with a product CEO saving a baby chimpanzee that was not endangered in the first place. You know they’ll find a way to your eyeballs by whatever mean, as long as it makes any sense to them.
- flukus 8y agoAssuming we have sufficient control over our augmented reality glasses. If someone like google, MS, facebook, etc corner the market then I'd expect them to insert ads into reality.
- pixelmonkey 8y agoI don't have a "takeaway", but the Bezos quote, "Your margin is my opportunity," comes to mind. We live in capitalism, and in this system, "good user experience" only matters insofar as it is profitable for whoever is providing that user experience. If ads for subscribers are so annoying that people stop subscribing, then companies might stop advertising to them. But if they are not annoying enough to affect those numbers, then it isn't that surprising that they try to earn more revenue from their attention. One other way to look at this: perhaps by advertising to subscribers, these publishers can afford to offer a lower subscription cost to their customers. Let's also remember that most publishing companies don't have massive digital revenue scale or growth, compared especially to the big tech companies. And let's also remember that big tech companies like Amazon and Google monetize customers "on the side" six ways from Sunday. I guess what you are responding to with outrage, I am responding to with a shrug.
- sixdimensional 8y agoCable television being another completely obvious one, you literally pay to be advertised to, and for the ability to fast forward through ads.
- expertentipp 8y agoPublic media and TV in Europe, including the one with the largest budget on the entire planet - German, play and display ads even though are sponsored from compulsory per-household fees.
- isostatic 8y agoWow, higher than bbc. What's more annoying is adverts are a mere 7% of income, yet make it unwatchable. So lucky in the UK.
- sixdimensional 8y agoIs this actually a market inefficiency? Maybe this is an opportunity to discover how humanity can still make information known about products and services without having to make our entire cultures about consumption. I mean, advertising is about information sharing in a way. Can it be more efficient without clobbering art and media?
- xg15 8y agoAds are less about "information sharing" and more about manipulation though. If I think about "information sharing", I'd imagine that the information is the thing of value to be shared and the goal is to enable the recipient to perform their own decisions with and increased base of background information. However, ads work the other way around: You start with certainly outcomes that you would potential customers arrive at in their decisions and then think which information you can deliver to them to reach that outcome.
- sixdimensional 8y agoGood points. So what does an ad that doesn't have a behavioral component look like, and can they be presented in a different way? And could we still make that effective? Or is it a class of ad that is ethical vs not? I know I'm way off in the weeds here, just brainstorming.