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They gave away this market by killing the mail order business in the late 90s. That's the entire thesis of the link I posted. Sure, Sears would have lost some
by joezydeco 8y ago
They gave away this market by killing the mail order business in the late 90s. That's the entire thesis of the link I posted.
Sure, Sears would have lost some ground to online retail at the start, but with a massive warehouse and distribution network already in place they could have made up the lost ground very very quickly.
- eldavido 8y agoI feel the real missing ingredient here was the foresight required to anticipate a lot of these changes looking forward. It's something I've been trying to develop myself. Any idiot can look back and say, gee, they could've done this, that, and the other thing, with benefit of hindsight. How do you become the sort of person who sees where things are going, years/decades in advance?
- Choc13 8y agoThe Innovator’s Dilemma is a good read for more information on this topic. In fact one of the examples/case studies focuses on Sears and how the were nearly taken down by discount retailing. The book can be found on Amazon here: https://www.amazon.co.uk/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780 https://www.amazon.co.uk/Innovators-Dilemma-Technologies-Man...