There is lock in to the wider ecosystem beyond a particular phone feature, eg. iMessage, iTunes, HomePod, etc. Plus, apple has a huge lead in CPU and GPU perfo

There is lock in to the wider ecosystem beyond a particular phone feature, eg. iMessage, iTunes, HomePod, etc. Plus, apple has a huge lead in CPU and GPU performance and this is only accelerating, paving the way for future potential phone features imo.