The Internet Archive is a non-profit which in and of itself provides it with freedom to pursue unselfish ends. As long as decent people remain at the helm, the

The Internet Archive is a non-profit which in and of itself provides it with freedom to pursue unselfish ends. As long as decent people remain at the helm, the only acceptable options for it and similar non-profits at critical times would be to downsize or close, but never to repurpose the resources they've been entrusted with toward selfish and evil ends that will bring them loads more money. For public companies beholden to greedy, money-focused shareholders, it's a different story. I don't know that they can help to be anything BUT selfish and probably evil. "Don't be evil" can only be a secondary directive to these beasts, and one to be discarded when it gets in the way of the primary directive of making as much money as possible. For these corporations, if being "good" ever requires "making less money than legally possible", they won't be able to stay good for long.