All else being equal, you want to come up with ways to sound excited about the position without coming across as a kiss-ass. If I really want the gig (or if I’m

All else being equal, you want to come up with ways to sound excited about the position without coming across as a kiss-ass. If I really want the gig (or if I’m desperate) I try to ask questions and subtly guide the conversation in ways that show I’ve done my homework and have thought about the company’s / department’s unique challenges etc. and how my interests, experience, and career goals align. It’s delicate, but beyond a certain baseline of competence it’s about making them like you. That gets tricky because it’s so easy to show desperation which will sink you. People like you to be interested in them and then they magically like you back. Ask lots of questions and get them to talk about themselves. I’m going to skip the whole speech about how you want to find a good fit or else you’ll be unhappy because … uh … money.