4 ms·
"We are the world's first website builders where you only pay, when you get visitors." The comma should be removed. I'd consider rewording the entire sentence
by manicbovine 16y ago
"We are the world's first website builders where you only pay, when you get visitors."
The comma should be removed.
I'd consider rewording the entire sentence. Perhaps you could relate your pricing model to the business owner's other fixed costs.
I write poor copy, but something like:
* "No fixed costs. We only charge when a customer views your site.", or
* "You only pay when someone visits your site. Too bad rent isn't the same."
Or, you could completely ignore your pricing model.
"We've done the nerd work so you can do your work."
- lukevdp 16y agoThanks. Reading it again I agree with you completely.
- manicbovine 16y agoI think it is dangerous to differentiate yourselves with this pricing model alone. You plant an immediate doubt as to whether or not the service is even going to work. Financial advisors, for example, would be very afraid of advertising "pay for performance" -- and it's not because of the SEC. It's because commission sales lead to suspicion and dissatisfaction. Sell relationships, quality, and reliability. Price is the icing.