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I would argue taking outside investments to finance Cruise is a great strategy for both Cruise / GM. Because: 1. as a self-driving module supplier, the more ad
by devy 8y ago
I would argue taking outside investments to finance Cruise is a great strategy for both Cruise / GM. Because:
1. as a self-driving module supplier, the more adoption from the market the better - it's an endorsement and it helps Cruise to build better products with more data points and more customers.
2. it reduces GM's financial risk if Cruise folds (unlikely); also it also improve Cruise's Survivability if GM is in trouble. As an auto module vendor, diversification is key.
- MBCook 8y ago3. The money may help develop the tech faster or make it cheaper than would have otherwise happened - both benefiting GM