Tik Tok is mainly videos though, that is huge difference in the price of ads. And due to various reasons, some from censorship, some from the medium itself and

Tik Tok is mainly videos though, that is huge difference in the price of ads. And due to various reasons, some from censorship, some from the medium itself and how the company chooses to operates on it, Tik Tok is mainly free of political contents, which makes it less toxic. Also Tik Tok breaks out in other major Asian market as well, like Japan/S Korea/Taiwan, etc. Those markets are very lucrative. South Korea[No.4]: https://www.similarweb.com/apps/top/google/store-rank/kr/all/top-free https://www.similarweb.com/apps/top/google/store-rank/kr/all... Japan[No.8]: https://www.similarweb.com/apps/top/apple/store-rank/jp/all/top-free/iphone https://www.similarweb.com/apps/top/apple/store-rank/jp/all/... Taiwan[No.2]: https://www.similarweb.com/apps/top/google/store-rank/tw/all/top-free https://www.similarweb.com/apps/top/google/store-rank/tw/all... In fact, if you count China, it is most downloaded iOS apps in the WORLD, for the first quarter of 2018: https://qz.com/1272285/bytedances-music-video-app-douyin-tik-tok-is-the-most-downloaded-iphone-app-in-2018s-first-quarter/ https://qz.com/1272285/bytedances-music-video-app-douyin-tik... And Bytedance has other mega apps other than Tik Tok, like Toutiao, which is its own money maker.