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It isn't misinformed to say that Google is effectively stealing traffic from publishers. Visitors literally do not visit your site when they land on AMP pages f
by JoshMnem 8y ago
It isn't misinformed to say that Google is effectively stealing traffic from publishers. Visitors literally do not visit your site when they land on AMP pages from Google Search. If the visitors copy the URL and paste it somewhere, it doesn't point to your site. An AMP CDN visit is not a website visit. There are extra elements added to those AMP CDN pages (back buttons, swipes) that are detrimental to the goals of publishers.
AMP is an attempt to hijack the entire WWW and appify it on Google's platform. The speed problem is not due to HTML -- it's due to bloated JavaScript. There doesn't need to be a new HTML-like standard. There are other ways to fix the problems with bloated JavaScript.
- bitpush 8y agoThis isnt true. You're right in the sense that bits are not transferred from publisher's servers, but AMP page can report metrics as instrumented by the publisher, ads get attributed to the publisher and links back to the publisher. It is a cache, and behaves like a cache. You're confusing this with an illegal upload of a video to a different site. The other site is 'stealing' the traffic, and the original creator is losing $$, ad impressions, attribution, exposure etc. None of that is happening with AMP Cache.
- JoshMnem 8y agoIt definitely isn't a web site visit. It is not only a cache -- it has extra junk added to the page (back button, left/right swipes), and isn't even on the same domain. Copied links and referrers don't point back to your site/domain. Publishers do not have a choice.