I guess it's a complex topic but maybe we can stick with the example I offered? Or we could talk about Windows and Linux. There's different bands of consumers,

I guess it's a complex topic but maybe we can stick with the example I offered? Or we could talk about Windows and Linux. There's different bands of consumers, really. Like there are literally billions of customers on this planet who can't spend more than $1,000 on anything, full stop, period, even if it would radically improve their life. So, the differences of an OS or a car are lost to them. The best they can ever afford is Linux or a chromebook or XP, not windows 10 or a macbook air. They'll never purchase a Porche, they're stuck with a beat up Camry or Monte Carlo if they're really unlucky.