The median American spends their entire monthly budget on rent, transport, and food. You need to divide $600M by the 7 million households that own dogs in that

The median American spends their entire monthly budget on rent, transport, and food. You need to divide $600M by the 7 million households that own dogs in that area. That's $80 per potential customer. And you need to convert and not churn all 7 million.