2 ms·

I think you're undervaluing the value other people put in feeling and owning a physical book.

• corysama 16y ago
  Paper has a lot of advantages that I know and love. But, what I'm addressing is a narrow issue I see repeated in lots of areas beyond books. That is that the perceived cost of production has a big influence on the emotional reaction to the price of the good even though it has no tangible effect on the utility of that good. This has a basis in the fact that high-cost goods do require high prices in order to have margins and that competition does push margins closer to costs. But, most people learn about these effects in the checkout line rather than econ classes. From those experiences, the explanation a lot of people have come up with is "If its cheaper to make, charging as much or more for it is mean."