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Uber doesn't need a visual refresh, they need a values refresh. People who are choosing not to use Uber now aren't put off by the logo but by their corporate cu

by Zanni 8y ago

Uber doesn't need a visual refresh, they need a values refresh. People who are choosing not to use Uber now aren't put off by the logo but by their corporate culture. Maybe, maybe if they got that sorted out first, they could come up with a visual identity to support the new and improved Uber that would have some value.

whalesalad 8y ago
It's been a while, are you sure they are still the same old Uber? Do you work there? Do you know people who work there? At some point a company needs to go through a rebrand to change their image both internally and externally.
- deleted 8y ago
  [deleted]
- icebraining 8y ago
  Uber's reckless manslaughter happened just a few months ago. Nothing else is necessary to know they still need to change.
sitkack 8y ago
Uber is nothing, they should be a 50-100 person company with most in support. But they are not, they are a legion of thousands. And in fact, twitter should have been their match making service and something else should have been their Y. If the web composed, uber shouldn't be a company, but a mashup. And it shouldn't have a board, it should have a blockchain.
- etatoby 8y ago
  If you think any of that can be carried out, you should try it yourself. 50 people instead of 1000s sounds like huge savings to tout to investors.
  - jquery 8y ago
    It's just ignorance of what it takes to be a global company that has a huge operations presence in many locales.
jquery 8y ago
I work at Uber now, on the Freight vertical. I refused to join under Travis but I took my chances under Dara. The culture is fantastic and Dara has done superb work reshaping it, including a values refresh and significant changes in corporate culture. I've worked at 8 tech companies in my career and Uber has the best culture by far. Long gone are the days of "toe-stepping", replaced by "ideas, not hierarchy". This rebrand is a great external reflection of the internal change. There's still the passion at Uber to change the world for the better, but gone are the days of growth at all costs (and all the chaos that comes with that). Uber is definitely the place to join in Silicon Valley right now, if a "startup feel" is what you want but also a brand that's a verb. We're hiring!

by Zanni 8y ago

whalesalad 8y ago

It's been a while, are you sure they are still the same old Uber? Do you work there? Do you know people who work there? At some point a company needs to go through a rebrand to change their image both internally and externally.

deleted 8y ago
[deleted]
icebraining 8y ago
Uber's reckless manslaughter happened just a few months ago. Nothing else is necessary to know they still need to change.

sitkack 8y ago

Uber is nothing, they should be a 50-100 person company with most in support. But they are not, they are a legion of thousands. And in fact, twitter should have been their match making service and something else should have been their Y. If the web composed, uber shouldn't be a company, but a mashup. And it shouldn't have a board, it should have a blockchain.

etatoby 8y ago
If you think any of that can be carried out, you should try it yourself. 50 people instead of 1000s sounds like huge savings to tout to investors.
- jquery 8y ago
  It's just ignorance of what it takes to be a global company that has a huge operations presence in many locales.

jquery 8y ago

I work at Uber now, on the Freight vertical. I refused to join under Travis but I took my chances under Dara. The culture is fantastic and Dara has done superb work reshaping it, including a values refresh and significant changes in corporate culture. I've worked at 8 tech companies in my career and Uber has the best culture by far. Long gone are the days of "toe-stepping", replaced by "ideas, not hierarchy". This rebrand is a great external reflection of the internal change. There's still the passion at Uber to change the world for the better, but gone are the days of growth at all costs (and all the chaos that comes with that). Uber is definitely the place to join in Silicon Valley right now, if a "startup feel" is what you want but also a brand that's a verb. We're hiring!