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I can imagine Apple has quite a few linguists on its payroll; They are still beating the words “beautiful” and “best” to death in their keynotes. It’s tough to
by DaveSchmindel 8y ago
I can imagine Apple has quite a few linguists on its payroll; They are still beating the words “beautiful” and “best” to death in their keynotes. It’s tough to not be excited about new features that are debuted upon each release, but it’s also getting monotonous to hear, “Product X is the _best_ version of its kind. Product Y is the _most_ <adjective> we’ve ever created and its pictures are simply _beautiful_.”
- alttab 8y agoTheir lack of vocabulary is INCREDIBLE.
- curuinor 8y agoTheir ability to communicate to terrible english speakers is also incredible.
- namedlambda 8y agoI am not a native speaker but the repetition of "best X we have ever built" or "best X yet" or "most advanced" and their unimaginative variations took away what could have been one of the best (pun intended) product launches of the year.
- clamprecht 8y ago"Immersive"
- clwk 8y agoYesterday evening, my daughter noticed an iPad had been removed from its case and held up the empty one asking what gives? My immediate response, "What you're looking at is the THINNEST, LIGHTEST, iPad we've ever produced. It's 127% faster than the case alone. And now for something we know you're going to love. In the past you've enjoyed lunch, and you've told us about how much you liked late lunch. Tonight we have something really special for you, and I can't wait to tell you about it. Introducing dinner."
- bonoetmalo 8y agoLmao, thanks for making me laugh at work.
- lucb1e 8y agoThe thing is, when Steve Jobs spoke such words unironically, the apple fans swallowed every word whole. And the non-fans were comparing it to existing products but also didn't really remark much upon it. But yeah, when they keep repeating it when there is nothing new to report...
- thirdsun 8y ago"Unapologetically nutritious."
- jimbokun 8y agoSad attempt to continue imitating the speaking style of Jobs. I'm sure Steve would have moved on to new adjectives, or mixed things up a little more, if he was still with us.
- agumonkey 8y agoNot much the choice of word but the context of use, when Jobs said something you knew, being Jobsian elitist, it meant something. The boys today on the other hand.. feels like a cult a little bit.
- abtinf 8y agoThere is a joke here somewhere relating Apple's marketing speak and Trump's speech patterns...
- lwansbrough 8y agoNot to mention if the product isn't the "best" they've ever made, what good is it? Saying "best" at a new product announcement might as well be replaced with "newest". And how stupid does that sound?
- pastor_elm 8y agoApple site on the XR: "Brilliant. In every way." Reminds me of Fury Road: "I had a baby brother! And he was perfect in every way!"
- m_mueller 8y agoalso “this is breakthrough” all over the place. not a native English speaker but this sounds wrong to me.
- wmeredith 8y agoIt is wrong. And it's annoying.
- gruturo 8y agoNot only, but the overuse of "Product X is the best $thing we have ever made", while hearing also "and we completely redesigned it" pretty much every year creates the overall impression that they keep getting things wrong.
- rz2k 8y agoIt's a content-free statement, so it always makes jump to thinking about a sad distant future instead. Like a heat death of the universe, or when there is just a decline in economies of scale, the next phone might cease being the best ever produced.