3 ms·
> Even acquisitions that included consumer-facing products like Beats, Beddit, and Shazam (pending approval) were ultimately about the technology behind the pro
by newnewpdro 8y ago
> Even acquisitions that included consumer-facing products like Beats, Beddit, and Shazam (pending approval) were ultimately about the technology behind the products.
Err, Beats? Their technology was shit, Apple bought a millenial brand.
- squarefoot 8y agoYup. I wouldn't give up my three K141s for a truck loaded with Beats phones, but try asking to any teen out there.
- dogma1138 8y agoI remember someone tearing down fake beats and finding more expensive drivers in them than in the original thing beats are garbage.
- MBCook 8y agoBeats was purchased for the excellent music service and people. The headphone brand was a nice to have, premium image and all. Apple didn’t need people to tell them how to make headphones, they were already capable of that.