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Apple entering the space would benefit consumers, but if Apple can't deliver a simple power mat (Airpower), it is hard to believe that they would be able to dev

Apple entering the space would benefit consumers, but if Apple can't deliver a simple power mat (Airpower), it is hard to believe that they would be able to develop a car. Doug Field left Tesla probably because he couldn't scale the manufacturing plant for them. Apple doesn't build the hardware themselves but hires third-parties to do it, like Foxconn. It would be hard to imagine a company designing cars and letting third-parties build for them

Rinzler89 8y ago
Actually, it's more common than you think for a major brand to design a car and outsource the building to a third party or even to outsource the whole design and development of a model entirely. For example, Magna Steyr builds the E-Pace for Jaguar, the Countryman for Mini and the G-Wagon for Daimler in Graz, Austria. It also developed several cars on behalf of manufacturers such as the Audi TT, Fiat Bravo and Peugeot RCZ[1]. There were even rumors in Graz that execs from Cupertino have flown here to discuss the possibility of Magna building a car for Apple. [1]https://en.wikipedia.org/wiki/Magna_Steyr https://en.wikipedia.org/wiki/Magna_Steyr
- dingdongding 8y ago
  Apple won't outsource its products design to someone else. That's not Apple
  - baby 8y ago
    Apple is not a person or a single-thinking entity
  - cmelbye 8y ago
    The comment you’re replying to doesn’t say anything about outsourcing design.
lostlogin 8y ago
“PC guys are not going to just figure this out. They're not going to just walk in.”
UncleEntity 8y ago
> It would be hard to imagine a company designing cars and letting third-parties build for them TFA said they have (or speculatively have, don't remember?) a partnership with VW so it wouldn't be too far fetched for an Apple branded VW robocar in the works. Extra props for it being on the microbus platform[0]. [0]https://www.businessinsider.com/vw-microbus-launching-in-2022-will-have-big-updates-2018-1 https://www.businessinsider.com/vw-microbus-launching-in-202...
- MBCook 8y ago
  I imagine there are multiple companies would be more than willing to build cars for Apple at the right price. Companies that really know what they’re doing. I bet Honda, Toyota, or maybe forward would be happy to do it for the right price. As long as they don’t think Apple is too big of a competitor it seems like a win-win. And since we all know Apple is going to be focusing on the high-end/luxury segment it might be worth their while.

Rinzler89 8y ago

Actually, it's more common than you think for a major brand to design a car and outsource the building to a third party or even to outsource the whole design and development of a model entirely. For example, Magna Steyr builds the E-Pace for Jaguar, the Countryman for Mini and the G-Wagon for Daimler in Graz, Austria. It also developed several cars on behalf of manufacturers such as the Audi TT, Fiat Bravo and Peugeot RCZ[1]. There were even rumors in Graz that execs from Cupertino have flown here to discuss the possibility of Magna building a car for Apple. [1]https://en.wikipedia.org/wiki/Magna_Steyr https://en.wikipedia.org/wiki/Magna_Steyr

dingdongding 8y ago
Apple won't outsource its products design to someone else. That's not Apple
- baby 8y ago
  Apple is not a person or a single-thinking entity
- cmelbye 8y ago
  The comment you’re replying to doesn’t say anything about outsourcing design.

lostlogin 8y ago

“PC guys are not going to just figure this out. They're not going to just walk in.”

UncleEntity 8y ago

> It would be hard to imagine a company designing cars and letting third-parties build for them TFA said they have (or speculatively have, don't remember?) a partnership with VW so it wouldn't be too far fetched for an Apple branded VW robocar in the works. Extra props for it being on the microbus platform[0]. [0]https://www.businessinsider.com/vw-microbus-launching-in-2022-will-have-big-updates-2018-1 https://www.businessinsider.com/vw-microbus-launching-in-202...

MBCook 8y ago
I imagine there are multiple companies would be more than willing to build cars for Apple at the right price. Companies that really know what they’re doing. I bet Honda, Toyota, or maybe forward would be happy to do it for the right price. As long as they don’t think Apple is too big of a competitor it seems like a win-win. And since we all know Apple is going to be focusing on the high-end/luxury segment it might be worth their while.