4 ms·

> Have you seen the rig Apple uses? I cant find this, do you have a link? I'm quite interested in what they do.

by PinkMilkshake 8y ago

techstrategist 8y ago
Apparently at least specialized lenses and stabilizers. https://petapixel.com/2017/06/30/truth-shot-iphone-style-ads/ https://petapixel.com/2017/06/30/truth-shot-iphone-style-ads...
firefoxd 8y ago
Well there is this: https://youtu.be/OkPter7MC1I https://youtu.be/OkPter7MC1I
- doe88 8y ago
  I don't doubt that is the kind of setup they use, but on this video I see a link to buy the lense advertised but it is not really implied that is what Apple used. Do we have a real knowledge of what hardware they really use for their materials? It would really be interesting to know at least for an information point of view.
dingaling 8y ago
They mount DSLR lenses onto stripped-down iPhone chassis via custom adapters. So it demonstrates what the Sony sensor + Apple software can do, but isn't reproducible in the real World.
- noir_lord 8y ago
  They'd have to be careful in some EU countries with that trick.
- jjeaff 8y ago
  Actually doesn't even showcase the apple software. The disclaimer in their own and says additional software is used. So I assume they are postprocessing with color correction and who knows what else.
matwood 8y ago
It's all about lighting, and doesn't have to have some complicated rigs. These guys have done a bunch of videos on getting professional shots out an iPhone. For example: https://fstoppers.com/education/new-iphone-fashion-shoot-bikinis-foam-core-and-flashlights-88260 https://fstoppers.com/education/new-iphone-fashion-shoot-bik... https://fstoppers.com/commercial/iphone-fashion-shoot-lee-morris-6173 https://fstoppers.com/commercial/iphone-fashion-shoot-lee-mo... For big money advertising shots, I'm sure Apple uses gimbals/tripods. I haven't seen any proof they attach giant Sony/Nikon lenses though.

4 ms·

> Have you seen the rig Apple uses? I cant find this, do you have a link? I'm quite interested in what they do.

by PinkMilkshake 8y ago

> Have you seen the rig Apple uses? I cant find this, do you have a link? I'm quite interested in what they do.

techstrategist 8y ago
Apparently at least specialized lenses and stabilizers. https://petapixel.com/2017/06/30/truth-shot-iphone-style-ads/ https://petapixel.com/2017/06/30/truth-shot-iphone-style-ads...
firefoxd 8y ago
Well there is this: https://youtu.be/OkPter7MC1I https://youtu.be/OkPter7MC1I
- doe88 8y ago
  I don't doubt that is the kind of setup they use, but on this video I see a link to buy the lense advertised but it is not really implied that is what Apple used. Do we have a real knowledge of what hardware they really use for their materials? It would really be interesting to know at least for an information point of view.
dingaling 8y ago
They mount DSLR lenses onto stripped-down iPhone chassis via custom adapters. So it demonstrates what the Sony sensor + Apple software can do, but isn't reproducible in the real World.
- noir_lord 8y ago
  They'd have to be careful in some EU countries with that trick.
- jjeaff 8y ago
  Actually doesn't even showcase the apple software. The disclaimer in their own and says additional software is used. So I assume they are postprocessing with color correction and who knows what else.
matwood 8y ago
It's all about lighting, and doesn't have to have some complicated rigs. These guys have done a bunch of videos on getting professional shots out an iPhone. For example: https://fstoppers.com/education/new-iphone-fashion-shoot-bikinis-foam-core-and-flashlights-88260 https://fstoppers.com/education/new-iphone-fashion-shoot-bik... https://fstoppers.com/commercial/iphone-fashion-shoot-lee-morris-6173 https://fstoppers.com/commercial/iphone-fashion-shoot-lee-mo... For big money advertising shots, I'm sure Apple uses gimbals/tripods. I haven't seen any proof they attach giant Sony/Nikon lenses though.