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Facebook has a display network similar to DoubleClick, called Audience Network. In my experience it pays publishers a lot better than DoubleClick. For advertise
by noer 8y ago
Facebook has a display network similar to DoubleClick, called Audience Network. In my experience it pays publishers a lot better than DoubleClick. For advertisers, they're able to target on more demographic categories (for now, the CA scandal has done a lot to reduce targeting options).
- qeternity 8y agoAlso people tend to forget that advertising on Google’s own properties represents the vast majority of its ad revenue.
- Retric 8y agoA significant chunk of that ~4 Billion or ~5% of total global online advertising is because Google also owns YouTube, which captures a large chunk total advertising spending independent of search.
- Scoundreller 8y agoWhich is almost all revenue that Google has to share with YT publishers. 50% anyway.
- propogandist 8y agoin my experience FB's audience network was junk
- nandreev 8y agoThe first thing I look at when optimizing a Facebook ad campaign is to look at performance by placement. In many cases, turning off the Audience Network will do wonders for your CPA.
- wastedhours 8y agoSeconded - one of my default actions when setting up a campaign is to switch that off.
- noer 8y agoCompared to Google's Display Network using non-retargeting ads? IMO, comparing banner placements to native social is like comparing apples to oranges
- propogandist 8y agoGDN is generally bad, worse than FB I've seen lots of money wasted on blogspam websites within GDN (non-retargeting) -- there's a need to be very hands on if you don't want to waste money across all display tactics, in my opinion
- snowwrestler 8y agoTwitter also has an ad product called "Twitter Display" in which your promoted tweets get reformatted into display ads and shown in other ad-supported mobile apps. It was some of the cheapest, but worst-performing, traffic we've ever driven through a paid channel.