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Amazon is most like Facebook in that the ads are only displayed on its own property rather than all across the whole internet on any site that displays 3rd part
by josephjrobison 8y ago
Amazon is most like Facebook in that the ads are only displayed on its own property rather than all across the whole internet on any site that displays 3rd party ads. That, combined with the fact that Amazon also has a ton of data on its users just like Facebook makes them very alike (not that Google doesn't as well).
What separates Google from Amazon is that their paid ads can be displayed on any 3rd party site that they don't own, through DoubleClick. And of course the whole search engine monopoly makes that impenetrable for now.
Of course, it's all up for grabs, Amazon could go out and buy an ad network like Mediavine and go head-to-head with DoubleClick.
- whitepoplar 8y agoFB, Instagram, and WhatsApp may as well be the whole internet for too many people.
- nattaylor 8y agoAmazon and Facebook already have integrations with third parties
- noer 8y agoFacebook has a display network similar to DoubleClick, called Audience Network. In my experience it pays publishers a lot better than DoubleClick. For advertisers, they're able to target on more demographic categories (for now, the CA scandal has done a lot to reduce targeting options).
- qeternity 8y agoAlso people tend to forget that advertising on Google’s own properties represents the vast majority of its ad revenue.
- Retric 8y agoA significant chunk of that ~4 Billion or ~5% of total global online advertising is because Google also owns YouTube, which captures a large chunk total advertising spending independent of search.
- Scoundreller 8y agoWhich is almost all revenue that Google has to share with YT publishers. 50% anyway.
- propogandist 8y agoin my experience FB's audience network was junk
- nandreev 8y agoThe first thing I look at when optimizing a Facebook ad campaign is to look at performance by placement. In many cases, turning off the Audience Network will do wonders for your CPA.
- wastedhours 8y agoSeconded - one of my default actions when setting up a campaign is to switch that off.
- noer 8y agoCompared to Google's Display Network using non-retargeting ads? IMO, comparing banner placements to native social is like comparing apples to oranges
- propogandist 8y agoGDN is generally bad, worse than FB I've seen lots of money wasted on blogspam websites within GDN (non-retargeting) -- there's a need to be very hands on if you don't want to waste money across all display tactics, in my opinion
- snowwrestler 8y agoTwitter also has an ad product called "Twitter Display" in which your promoted tweets get reformatted into display ads and shown in other ad-supported mobile apps. It was some of the cheapest, but worst-performing, traffic we've ever driven through a paid channel.
- badwolf 8y agoAmazon is starting to roll out their ad network - we're currently getting ready to roll out an update to my $dayjob's app with Amazon ads in it.
- logiclabs 8y agoWe've been displaying Amazon CPM display ads on a site for over 2 years now. This is an ad network for affiliates, but paid by CPM. It's mostly a mix of large brand adverts and Amazon remarketing ads (normally for products you've looked at). The service is about to be shutdown though at the end of this month, and their suggestion is that we apply to their larger header bidding network (Unified Ad Marketplace), but not sure we'll qualify for that.
- hndamien 8y agoMore importantly, almost all of Amazons searches are commercial in nature, whereas I think for Google it is only about 30%, the other categories being navigational and educational. This means that their data is much more monetisable.