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It died because it failed to connect with the younger generations. Additionally, advertisers pay for conversion, not eyeballs. If they aren't noticing an uptic
by anoncoward111 8y ago
It died because it failed to connect with the younger generations.
Additionally, advertisers pay for conversion, not eyeballs. If they aren't noticing an uptick in prospects or revenue, they stop advertising with their current campaigns
- rossdavidh 8y agoTruth, but of interest is the part of "if they aren't noticing". I think that the (mostly positive) trend of using more data-driven decision making processes, has caused a lot more advertisers to (very slowly) realize that a lot of the advertising they were paying for wasn't doing anything. The decline in print advertising didn't happen in isolation: billboards, radio, TV, even youtube advertising has had declines recently. I think this is part of a generational change in the management of companies that pay for most of the advertising, where instead of going with a gut instinct about what works and what doesn't, they require evidence that it works, and often it doesn't. This would have killed a lot of the advertising income regardless of anything else.