The only way I'm going to deeply read an entire article is if (a) it's relevant to my strongest interests, (b) it's concise, and (c) the author has credibility

The only way I'm going to deeply read an entire article is if (a) it's relevant to my strongest interests, (b) it's concise, and (c) the author has credibility on the subject. Very seldom are all of these fulfilled, even in peer-reviewed academic literature. For example, I didn't read this article because "the effect on society is profound" implies that the author doesn't have a strong conslusion, meaning that it's uninteresting (a) and probably not concise (b). Alternatively, if the writer has a strong voice or unique style, I'll read the article just to appreciate that.