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I don’t argue that ads in the context of housing is illegal. Targeting specific demographic using protected categories in other areas can be legal too. As a p

I don’t argue that ads in the context of housing is illegal. Targeting specific demographic using protected categories in other areas can be legal too. As a pharmaceutical company you can target women, men, seniors for targeted medications. As a LGBTQ dating site you can target based on sexual orientation and cis/trans. It is not illegal. Housing and jobs (maybe something else) are covered by specific legislation.

MBCook 8y ago
Agreed. These restrictions only apply in a few legally defined areas. The fact an LGBT dating site can choose ‘don’t show to heterosexual people (a waste of my ad spend)’ is one of the reasons their platform is so effective, especially compared to mass media like TV/magazines.