2 ms·
Most of the case law dates from before internet advertising microtargeting. We're in novel legal territory here. That said, it's possible that a forward-thinki
by quotemstr 8y ago
Most of the case law dates from before internet advertising microtargeting. We're in novel legal territory here.
That said, it's possible that a forward-thinking court has already resolved the question under discussion. Can you point me to case law that discusses the boundary between discriminatory and non-discriminatory ad targeting based on demographic correlates?
- MBCook 8y agoThe fact it’s an online entity may or may not be novel (I imagine Craig’s List has been sued over this). I meant my comment to refer to the idea of a slippery slope on what does/does not count as a discriminatory. There is lots of case law on that. I think it’s safe to say if a court has previous rules you can’t put ‘No X’ or ‘Y only’ in a newspaper ads you can use t as a filter for ad targeting.