In an interview [1], Tim Sweeney, Epic Games CEO, addressed why they opted to bypass Google Play: GamesBeat: Do you see a reason not to put it on Google Play r

In an interview [1], Tim Sweeney, Epic Games CEO, addressed why they opted to bypass Google Play: GamesBeat: Do you see a reason not to put it on Google Play right now? Is that something that would happen in the future? Sweeney: There are two reasons for what we’re doing. First, we want to have a direct relationship with our customers wherever we can. On open platforms like PC and Android, it’s possible for them to get the software direct from us. We can be in contact with them and not have a third-party distributor in between. The second motivation is the economics of the store ecosystem as it exists right now. There’s typically a 30/70 split, and from the 70 percent, the developer pays all the costs of developing the game, operating it, marketing it, acquiring users and everything else. For most developers that eats up the majority of their revenue. We’re trying to make our software available to users in as economically efficient a way as possible. That means distributing the software directly to them, taking payment through Mastercard, Visa, Paypal, and other options, and not having a store take 30 percent. If you look at it, the stores on the smartphone platforms actually do very little. They’ll put ads up in front of your game. When you search for Fortnite on iOS you’ll often get PUBG or Minecraft ads. Whoever bought that ad in front of us is the top result when searching for Fortnite. It’s just a bad experience. Why not just make the game available direct to users, instead of having the store get between us and our customers and inject all kinds of cruft like that? It’s a general criticism I have of the smartphone platforms right now. [1] https://venturebeat.com/2018/08/03/tim-sweeney-epics-ceo-on-fortnite-on-android-skipping-google-play-and-the-open-metaverse/view-all/ https://venturebeat.com/2018/08/03/tim-sweeney-epics-ceo-on-...