I see your point. If you make great content/product users should somehow learn about it in order for your business model to work, because no users means no mone

I see your point. If you make great content/product users should somehow learn about it in order for your business model to work, because no users means no money. You can assume that people will just get so excited about your product that they will just tell other people about it, share links, post social stuff, so that the growth happens organically without all that "marketing bullshit". And it does happen organically. The problem is that even for very good products such organic growth is way too slow because it has exponential nature (very slow in the beginning, quickly accelerating only at the end), so you run out of money before hitting profitability. There are outstanding examples of products that quickly became viral, but these are extremely rare cases. Hoping for this luck is like hoping to accidentally build next Twitter. In other words, you shouldn't hope for it if you're serious about your business. You would need something that propagates awareness about your product in a more manageable way than pure luck. It's called marketing.