4 ms·
Acceptance not required by law and no mandated monopoly. The card was introduced in 1983 and the law which helped the card stated that they could not charge any
by clan 8y ago
Acceptance not required by law and no mandated monopoly.
The card was introduced in 1983 and the law which helped the card stated that they could not charge any transaction fees to the consumer.
It became popular with the consumers because there is no difference between cash and the debit card. It was popular with retail because it was cheap to handle.
Consumers would typically get the card for free from the bank. If you wanted it to work as a VISA card abroad as well - then you would typically pay $31/year. Points, percentage, milage and whatnot are virtually unknown.
Many retailers opted only to accept this card because the international cards where more expensive (but available!).
Unfortunately regulations are going in the wrong direction. The banks have now gotten their saving by handling less cash - so now they're pushing for more fees.
A brilliant construction which could have been a great stepping stone for a true cashless society now slowly turns into a "same same". It goes to tell - never let liberals near infrastructure.
- kasey_junk 8y agoWho pays for the processing equipment? Clearing? Collection? The banks were running it as a loss leader?
- clan 8y agoRetailers. There where agreements in place to ensure reasonable costs. This made it cheap to use. And it was so popular it surely did make a profit. Then the big banks realized they where helping the smaller banks and even more profit could be made by themselves. Hence a lot of lobbying for a "liberal" market. We still have the card. But slightly more expensive. Not sure for how long. I do not look forward to a future with global players setting the rules on "market" terms.