Tesla is not the most sustainable, cost efficient form of private transport on Earth. Even among electric cars, there are a lot of other cool options out there.

Tesla is not the most sustainable, cost efficient form of private transport on Earth. Even among electric cars, there are a lot of other cool options out there. Tesla made itself into a something more than a brand-- it is a life-style and a status symbol. Tesla could sell rice and people would still buy it because there seems to be a deep human desire to belong to the "it" group