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Once again proving that customer acquisition is the main bottleneck to acquiring customers, not solution quality. There are places that give away free stuff ri
by anoncoward111 8y ago
Once again proving that customer acquisition is the main bottleneck to acquiring customers, not solution quality.
There are places that give away free stuff right now on this planet that people won't even ever feel an impulse to acquire.
But because of Elon Musk's appeal and cult-status, Tesla customers feel a strong impetus to purchase something they likely will never use. It's sole utility is being a collector's item and potentially granting access to a high net worth community through a strange quirk of biology that we call "signaling".
- wpdev_63 8y agoThere are some people buying them because 'omgtekasldkjd' but I bet the vast majority of them will be doing this as these will be worth a fortune in 50 years. Tesla is a historic company, make no mistake about that. This has very little to do with the marketing and customer acquisition.
- anoncoward111 8y agoTesla is not the most sustainable, cost efficient form of private transport on Earth. Even among electric cars, there are a lot of other cool options out there. Tesla made itself into a something more than a brand-- it is a life-style and a status symbol. Tesla could sell rice and people would still buy it because there seems to be a deep human desire to belong to the "it" group