Companies get bought, not sold. The best way to get bought is, first, to get on the radar of some potential acquirers. Not by saying: "Hey, come buy me!" But, i

Companies get bought, not sold. The best way to get bought is, first, to get on the radar of some potential acquirers. Not by saying: "Hey, come buy me!" But, instead, by trying to find a way to partner. Get some product manager at the company you think might be a good acquirer interested in what you're doing. Go in fully intending to do a partnership not a sale. Often, especially when you're small, the partnering company will just say: "This is easier for us to just own ourselves." That's what's precipitated every acquisition we've done. In the case of a strategic buyer — like the big cloud companies you've described as possible acquirers — they're highly unlikely to care about your revenue, customers you have, or the tech you've build. They're much more likely to care about you as you've proven you can build something and understand the market at least enough to get people to pay you. The old rule of thumb in acquihires was $1M per engineer. That moves around, but is likely a good mental guide post. I'd be deeply skeptical of hiring any banker to represent you. Frankly, it's a mark against any acquihire target we may consider — and I've heard the same from the heads of corp dev at all the big cloud providers. And I'd be even more deeply skeptical of any banker that would take you on. If you had $20M–$200M in recurring revenues and were growing 20% YoY, that's when you start to get in the hire-a-banker-to-broker-a-sale range. And, even then, it's much more likely to be driven by the acquirer than the company looking to be acquired. Finally, if you've built a business with reliable cash flows and steady growth, the most likely place that you'd actually be able to sell it and keep it running is to a small private equity (PE) firm. There are a number of PE firms that have sprung up to buy up small "lifestyle" SaaS companies. Some of the smallest ones are started as "search funds" to go find a small business and help it grow. Start talking publicly about your revenue and growth rates and they'll inevitably come knocking on your door. Again, always better for them to call you than for you to call them. Depending on your churn and growth rates I've seen PE firms offer 1x – 10x revenue for small SaaS companies recently. That's a big range, but, taking the mid-point (5x), and taking your $200k in sales, you're again around $1M — same as the rule of thumb above. Congratulations on building something real that people are willing to pay for. Good luck!