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What a phenomenal piece of journalism. If anything, I think a piece like this can expose the limits of statistical analysis to the unfamiliar. They made a very
by chairmanwow 8y ago
What a phenomenal piece of journalism. If anything, I think a piece like this can expose the limits of statistical analysis to the unfamiliar. They made a very thorough analysis of something rather boring, all without making untrue statements about the limitations of each approach. I enjoyed this a lot.
- macspoofing 8y agoEither that or a brilliant piece of Nike PR masquerading as journalism. Doesn't Nike also sell $400 basketball shoes that make you jump higher?
- extralego 8y agoHaving worked for Nike on ads and in the publishing industry (on branded print content), I am very comfortable saying this is 100% an ad. If it weren’t, it simply wouldn’t be run, because that would justify future Nike ad $$$ to competing publications so as to not clump too much branding in one outlet, a tell-tale sign of a deal. It takes a unique very scenario for a pub like NYT to just hand something like this to a company like Nike; nothing about this even moves that needle. I am similarly comfortable asserting the rough draft was written by Nike in-house, simply because their people have this stuff falling out of their heads already. NYT leading this would cost multitudes in efficiency.
- bootlooped 8y agoI think it would be illegal to run this without disclosing that it's an ad.
- extralego 8y agoI don’t. It’s done all the time regardless.
- AtlasBarfed 8y agoso idealistic...
- kpq5y3 8y agoHello extralego, I'm not certain what this will mean to you, but if it's worth anything: I am very comfortable saying this article was 100% not an ad, because I'm one of the people who created it. The rough draft was written by me. Your friend, Kevin Q.