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Yep. I used to work for an Apple reseller. We had a good relationship with Apple, but selling a £150 iPod and a £15 case, we made more on the case. Apple margi
by danpalmer 8y ago
Yep. I used to work for an Apple reseller. We had a good relationship with Apple, but selling a £150 iPod and a £15 case, we made more on the case.
Apple margins are non existent. Companies sell Apple stuff because they have to.
- amelius 8y agoSo as a salesman, you would be trying to convince customers to buy the other brand you have on store?
- danpalmer 8y agoNo, we didn't stock iPod/Mac competitors. There was good competition for cases and other accessories, but we weren't told the margins between suppliers for those. All I knew about margins was that Apple stuff was ~6-12% depending on the product, accessories were great, and software was excellent at 50+% margin (except for iWork/iLife), but we didn't sell much software.