11 ms·

This wasn't an accident. It was a marketing stunt to get some buzz around an otherwise unnote worthy movie release.

by chadmeister 8y ago

jonplackett 8y ago
I was about to comment exactly this. Genius.
gruez 8y ago
and this "leak" is worthless because a blu-ray version was already leaked last year.
- therein 8y ago
  Wow, was that the final proper? If so, what have they been doing with it for the last year, just waiting for the right time to release it?
- BinaryIdiot 8y ago
  Uh, "leak" you say? The movie was _released_ to DVD and Blu-Ray in 2017[1]. This is how their Indie films work; they typically get released to DVD and Blu-Ray then show up in some small theaters the following year. This was no exception. [1] http://a.co/2aep4au http://a.co/2aep4au
  - robbrown451 8y ago
    I think the use of the word "leak" was supposed to be clever/funny
scrollaway 8y ago
A modified version of Hanlon's razor seems appropriate: Never attribute to intelligence, that which can adequately be explained by dumb luck. (Or replace "never" by "always" if you're feeling kind and positive) Edit: To be clear, I don't believe in either philosophy as an absolute, it just seems appropriate here :)
- badrabbit 8y ago
  I disagree with that philosophy. I say "Always remember that assumed intentions are just that -- assumptions." If you can't adequately explain intentions with available facts then you should say "I don't know" and leave the case open. We can speculate on why it was leaked but we really don't have enough case-specific facts that can shade light on the events that lead to this "leak".
  - mamon 8y ago
    But there's also a matter of probablity: Hanlon's Razor simply captures the fact that stupidity is much easier to come by than malice. So if you have to assume something, assume more probable thing.
    - badrabbit 8y ago
      If you must assume sure. My point was to not assume. If you need to know the intentions of the actor to make a decision,keep in mind assuming and knowing are very different. Especially in cases like this where we know so little about the individuals involved,I believe it's better to just say "Scenario X is statistically likely but we should probe for more facts". Of course this specific case is not important to most people,but my point was regarding the accuracy of probability as more unsolved variables as well as yet unknown variables increase. If we knew specific individuals or had some track record behind the specific organization, I say logic like "Hanlon's razor" can be evaluated usefully. If this was a more controversial case (think rodney king murder trial),it would have been more interesting. Since after all, an action is not a crime without criminal intent. Whether malice,negligence or incompetence assumptions can have an adverse impact on all involved parties.
    - pbhjpbhj 8y ago
      >Hanlon's Razor simply captures the fact that stupidity is much easier to come by than malice // Within the context of movie marketing is stupidity more usually the reason for a media megacorps release of media or is marketing more usually the reason? Surely then the probability lies firmly with marketing until evidence shifts that assumption. Razors are not truth generating though they are often treated as if they were.
deleted 8y ago
[deleted]
LeoPanthera 8y ago
Do you have proof or is this wild speculation?
- Kequc 8y ago
  It seems it wasn't a new release. It opened in Europe in 2017 to very low ratings, the film didn't cost very much to make (relatively speaking) and this stunt has brought more attention to the film than any advertisement could have on its own. It has been available to torrent for some time. I can't think of a better candidate to try this experiment on. It worked fantastically. Beyond that I can't see this having gone unnoticed for 6 hours.
  - jonny_eh 8y ago
    Assuming you're right, now what? They won't get the same amount of press the next time.
  - LeoPanthera 8y ago
    So, wild speculation, then.
forkerenok 8y ago
Next headline: Sony is believed to intentionally mess up the trailer upload! See. It's working.
deleted 8y ago
[deleted]
Reedx 8y ago
How do you know? Not every accident that makes the news is a marketing stunt. Maybe the file was mixed in a directory with trailers and the person uploading simply chose the wrong one and moved on without verifying.

This wasn't an accident. It was a marketing stunt to get some buzz around an otherwise unnote worthy movie release.

jonplackett 8y ago

I was about to comment exactly this. Genius.

gruez 8y ago

and this "leak" is worthless because a blu-ray version was already leaked last year.

therein 8y ago
Wow, was that the final proper? If so, what have they been doing with it for the last year, just waiting for the right time to release it?
BinaryIdiot 8y ago
Uh, "leak" you say? The movie was _released_ to DVD and Blu-Ray in 2017[1]. This is how their Indie films work; they typically get released to DVD and Blu-Ray then show up in some small theaters the following year. This was no exception. [1] http://a.co/2aep4au http://a.co/2aep4au
- robbrown451 8y ago
  I think the use of the word "leak" was supposed to be clever/funny

scrollaway 8y ago

A modified version of Hanlon's razor seems appropriate: Never attribute to intelligence, that which can adequately be explained by dumb luck. (Or replace "never" by "always" if you're feeling kind and positive) Edit: To be clear, I don't believe in either philosophy as an absolute, it just seems appropriate here :)

badrabbit 8y ago
I disagree with that philosophy. I say "Always remember that assumed intentions are just that -- assumptions." If you can't adequately explain intentions with available facts then you should say "I don't know" and leave the case open. We can speculate on why it was leaked but we really don't have enough case-specific facts that can shade light on the events that lead to this "leak".
- mamon 8y ago
  But there's also a matter of probablity: Hanlon's Razor simply captures the fact that stupidity is much easier to come by than malice. So if you have to assume something, assume more probable thing.
  - badrabbit 8y ago
    If you must assume sure. My point was to not assume. If you need to know the intentions of the actor to make a decision,keep in mind assuming and knowing are very different. Especially in cases like this where we know so little about the individuals involved,I believe it's better to just say "Scenario X is statistically likely but we should probe for more facts". Of course this specific case is not important to most people,but my point was regarding the accuracy of probability as more unsolved variables as well as yet unknown variables increase. If we knew specific individuals or had some track record behind the specific organization, I say logic like "Hanlon's razor" can be evaluated usefully. If this was a more controversial case (think rodney king murder trial),it would have been more interesting. Since after all, an action is not a crime without criminal intent. Whether malice,negligence or incompetence assumptions can have an adverse impact on all involved parties.
  - pbhjpbhj 8y ago
    >Hanlon's Razor simply captures the fact that stupidity is much easier to come by than malice // Within the context of movie marketing is stupidity more usually the reason for a media megacorps release of media or is marketing more usually the reason? Surely then the probability lies firmly with marketing until evidence shifts that assumption. Razors are not truth generating though they are often treated as if they were.

deleted 8y ago

[deleted]

LeoPanthera 8y ago

Do you have proof or is this wild speculation?

Kequc 8y ago
It seems it wasn't a new release. It opened in Europe in 2017 to very low ratings, the film didn't cost very much to make (relatively speaking) and this stunt has brought more attention to the film than any advertisement could have on its own. It has been available to torrent for some time. I can't think of a better candidate to try this experiment on. It worked fantastically. Beyond that I can't see this having gone unnoticed for 6 hours.
- jonny_eh 8y ago
  Assuming you're right, now what? They won't get the same amount of press the next time.
- LeoPanthera 8y ago
  So, wild speculation, then.

forkerenok 8y ago

Next headline: Sony is believed to intentionally mess up the trailer upload! See. It's working.

deleted 8y ago

[deleted]

Reedx 8y ago

How do you know? Not every accident that makes the news is a marketing stunt. Maybe the file was mixed in a directory with trailers and the person uploading simply chose the wrong one and moved on without verifying.