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Sony posts whole movie on YouTube in trailer's place
- pro_zac 8y agoSomeone didn't check their work before pushing to production.
- ourmandave 8y agoI'd love to read their commit comment.
- chadmeister 8y agoThis wasn't an accident. It was a marketing stunt to get some buzz around an otherwise unnote worthy movie release.
- jonplackett 8y agoI was about to comment exactly this. Genius.
- gruez 8y agoand this "leak" is worthless because a blu-ray version was already leaked last year.
- therein 8y agoWow, was that the final proper? If so, what have they been doing with it for the last year, just waiting for the right time to release it?
- BinaryIdiot 8y agoUh, "leak" you say? The movie was _released_ to DVD and Blu-Ray in 2017[1]. This is how their Indie films work; they typically get released to DVD and Blu-Ray then show up in some small theaters the following year. This was no exception. [1] http://a.co/2aep4au http://a.co/2aep4au
- robbrown451 8y agoI think the use of the word "leak" was supposed to be clever/funny
- scrollaway 8y agoA modified version of Hanlon's razor seems appropriate: Never attribute to intelligence, that which can adequately be explained by dumb luck. (Or replace "never" by "always" if you're feeling kind and positive) Edit: To be clear, I don't believe in either philosophy as an absolute, it just seems appropriate here :)
- badrabbit 8y agoI disagree with that philosophy. I say "Always remember that assumed intentions are just that -- assumptions." If you can't adequately explain intentions with available facts then you should say "I don't know" and leave the case open. We can speculate on why it was leaked but we really don't have enough case-specific facts that can shade light on the events that lead to this "leak".
- mamon 8y agoBut there's also a matter of probablity: Hanlon's Razor simply captures the fact that stupidity is much easier to come by than malice. So if you have to assume something, assume more probable thing.
- badrabbit 8y agoIf you must assume sure. My point was to not assume. If you need to know the intentions of the actor to make a decision,keep in mind assuming and knowing are very different. Especially in cases like this where we know so little about the individuals involved,I believe it's better to just say "Scenario X is statistically likely but we should probe for more facts". Of course this specific case is not important to most people,but my point was regarding the accuracy of probability as more unsolved variables as well as yet unknown variables increase. If we knew specific individuals or had some track record behind the specific organization, I say logic like "Hanlon's razor" can be evaluated usefully. If this was a more controversial case (think rodney king murder trial),it would have been more interesting. Since after all, an action is not a crime without criminal intent. Whether malice,negligence or incompetence assumptions can have an adverse impact on all involved parties.
- deleted 8y ago[deleted]
- LeoPanthera 8y agoDo you have proof or is this wild speculation?
- Kequc 8y agoIt seems it wasn't a new release. It opened in Europe in 2017 to very low ratings, the film didn't cost very much to make (relatively speaking) and this stunt has brought more attention to the film than any advertisement could have on its own. It has been available to torrent for some time. I can't think of a better candidate to try this experiment on. It worked fantastically. Beyond that I can't see this having gone unnoticed for 6 hours.
- jonny_eh 8y agoAssuming you're right, now what? They won't get the same amount of press the next time.
- LeoPanthera 8y agoSo, wild speculation, then.
- forkerenok 8y agoNext headline: Sony is believed to intentionally mess up the trailer upload! See. It's working.
- deleted 8y ago[deleted]
- Reedx 8y agoHow do you know? Not every accident that makes the news is a marketing stunt. Maybe the file was mixed in a directory with trailers and the person uploading simply chose the wrong one and moved on without verifying.
- rm_-rf_slash 8y agoSony probably figured the best way to stay one step ahead of the North Koreans was to hack themselves.
- astrodust 8y agoIt's not unlike other trailers in that it spoils the whole movie.
- vehementi 8y agoI too read the jokes in the article
- guildenstern 8y agoPresumably Sony and other major corporate users of YouTube do not have employees selecting a file and sitting waiting for it to upload every time a trailer needs to go out, nor do they give employees access to these high value YouTube accounts. Presumably they have a system between their staff and YouTube that is responsible for uploads, and in that system a mistake like this —- referencing the wrong file —- would be much easier to make and go unnoticed.
- dewey 8y agoMost of these accounts are run my external marketing agencies not by the companies itself. And from what I heard the process it's way more manual than you'd suspect. It's not impossible for a human to select the wrong file.
- gruez 8y agoand why would the external marketing agency have a full copy of the movie, with no DRM?
- mv4 8y agojust like the early days of YouTube!
- Animats 8y agoThe low-budget film - which is about a Los Angeles-based hitman - had previously attracted little attention, despite having already been released in parts of Europe and playing at film festivals. It's hard to see this happening by mistake. Movie companies don't usually keep upload-ready copies of entire movies lying around in-house. The format sent to theaters is quite different.
- mimimihaha 8y agoI was thinking the same thing. It just so happens that the movie was in mp4 version in the same folder as the trailer as some dude uploaded it off his macbook? Just doesn’t make any sense. Although it could happen if they give the person who makes the trailers an mp4 he’d have to cut up and make. But even then, what are the odds he’d be the one with access to the trailer account and the one uploading. In no world does this seem like a mistake.
- bbayles 8y agoLegacy video-on-demand systems (the sort your cable box can access) get full copies of movies with no DRM that could easily be uploaded to YouTube. They're often sent as part of a package that includes a preview (the trailer), a poster image, and metadata. It wouldn't be hard, given one of these packages, to put the wrong file in.
- innerspirit 8y agoIt would still take suspiciously long to upload/encode
- madeofpalk 8y agoI used to work at for a TV media company, working on catch up / video on demand. I can believe this happening - maybe someone uploaded it as they went to lunch, or just shrugged and though "this is taking a bit longer today. oh well". Hell, I've made mistakes which any sort of critical thinking should have prevented.
- 8y ago
- kzzzznot 8y agoAnyone know details of the file? (codec, bitrate, filesize). Obvious marketing stunt is obvious.
- ourmandave 8y agoWas Sony hacked again? Maybe NK's Dear Leader wanted to Youtube and Chill with his besties.
- chaboud 8y agoI haven't worked for Sony Pictures since 2005, but I think that the suggestions of some sort of nefarious marketing plan and the expected safeguards against accidental content distribution are hilarious. I can absolutely believe that this happened accidentally. Films and trailers are uploaded rarely, and it wouldn't surprise me in the slightest to discover that it's still a manual process.
- tunap 8y agoIf it is still a manual process, wouldn't the PEBKAC be more likely to notice the extended upload time? The difference in size between a 2 min & a 90+ min file upload would be considerable.
- WiseWeasel 8y agoI'd imagine the process goes something like: hit upload, go to lunch.
- paulie_a 8y ago"im just going to click upload and go to lunch"
- wingworks 8y agoYes, if you were planning to upload the whole movie, but if you plan to upload a 2min trailer, you're not expecting it to take very long, likely only a minute or two. Unless Sony has considerably slower internet then I imagine.
- chaboud 8y agoThere's a hardcore Starbucks culture in Culver City. Any delay is sufficient cause to go get coffee.
- flycaliguy 8y agoI’m not convinced there is somebody with the job of watching individual progress bars. I bet these things are done in batches and a large file wouldn’t really stand out.
- machinesmachine 8y agoI'm not gonna mention "The Interview" from 2014 then...
- tajen 8y agoor the various data breaches of both the PSN and the employees.
- IronBacon 8y agoA few months back Sony pushed the full version of the latest Yakuza game on PSN instead of a demo build, but they pulled it a couple of days later. To be fair the error seems it was made by Sega, but you know blaming Sony is more fun... ^__~ http://www.siliconera.com/2018/02/26/yakuza-6-demo-36-gb/ http://www.siliconera.com/2018/02/26/yakuza-6-demo-36-gb/ http://www.siliconera.com/2018/02/28/yakuza-6-demo-pulled-playstation-store-people-manage-unlock-full-game/ http://www.siliconera.com/2018/02/28/yakuza-6-demo-pulled-pl...