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Every young person I know and see around me in general is using snapchat as a primary means of communication. The real user base is not boomers, gen-xers, and
by joejerryronnie 8y ago
Every young person I know and see around me in general is using snapchat as a primary means of communication. The real user base is not boomers, gen-xers, and perhaps not even millennials but rather gen z. As such, it will take some time for them to grow into their full earning potential as a generation. If snap continues to innovate and meet the needs of this user base, they could do very well in the future.
This also assumes snap hires people who know how to run a successful tech business. They may need to move their HQ and primary strategic operations away from LA and up to SV or SF to take advantage of the concentration of tech talent (not just devs but execs, sales, product mgmt, devops, marketing, etc).
- bitpush 8y agoI find this hard to believe (I'm not doubting you, your experiences are valid) Snapchat used to be where gen-z were, but now with Instagram "adopting" the story format it became easy for all those folks to post stories on IG itself.
- joejerryronnie 8y agoThey are using IG and snapchat for different things. These two apps are not seen as mutually exclusive.
- martintribo 8y agoThis has been my experience as well. The several younger people I know (high school age) also use it. I was told they use instagram for general posts, and snapchat for communicating.
- pietroglyph 8y agoThis also fits my experience (if you're looking for another data point.) Snapchat just needs to recognize this and capitalize on it correctly.