2 ways to look at this, although I assume you know both these already. 1. Experimentation is key, and a willingness to accept mistakes and move on. If all a co

2 ways to look at this, although I assume you know both these already. 1. Experimentation is key, and a willingness to accept mistakes and move on. If all a company does is play to its strength, you'd miss disruptive technologies. Some of these experiments work, some dont. 2. Pursuing an idea without a viable business opportunity is suicide. The idea might be "cool" and "well received" but if it cant sustain in the long-run, it doesn't serve anyone.