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Roping the unsuspecting into an incredibly expensive time-share using hard-sell boiler-room tactics without ever being up-front about the true costs. I sat thr
by pwg 8y ago
Roping the unsuspecting into an incredibly expensive time-share using hard-sell boiler-room tactics without ever being up-front about the true costs.
I sat through one of these once, curious about how it was going to go, and with the intent going in of not ever buying anything anyway. They present the timeshare as if it costs only pennies a day, and never admit to the true cost unless pressed very hard (and even then they never quote a final figure). What they are really selling is a loan package for the purchase of the timeshare (where the timeshare company is themselves loan originator) with an attached interest rate of something like 12 or 13% APR (bank mortgages at the time I sat through the one I sat through were running about 3.5-4% APR). The timeshare, if you can squeeze a dollar figure out of them comes out to be about $40,000 for which they finance it for you at their 12-13% APR (so a gold mine for them, but bad for you).
I ended up getting the double-team effort (two trying to convince me to jump in) to try to sell me on the value of the scam before I had finally had enough and cut off the sales pitch. Meanwhile, all around me (they did the pitch in a large room with small tables where everyone was in view of everyone else) I was watching the gullible filling out their "loan applications" and setting themselves up for $500/month for the next ten to twenty years before they could pay off the 'loan'.
The cost, plus the interest, was setup such that one would be hard put to actually be able to go on enough vacations at the timeshare to actually make the timeshare profitable for the new owner. If one went on the number of vacations that are typical, one was setting oneself up for each vacation ultimately costing $25K+ (for what should have cost only about $2-3K). This, of course, was the intent of the group running the timeshare, hide the true cost enough that the gullible don't realize they are paying $25K for what should have cost them $3K, and pocket the difference as pure profit.
- Angostura 8y ago> I was watching the gullible filling out their "loan applications" and setting themselves up for $500/month for the next ten to twenty years before they could pay off the 'loan'. I presume that quite a few of these are actually timeshare employees playing the role of "conspicuously convinced punter"
- ngvrnd 8y agolet's hope.
- pwg 8y agoThat is quite possible. I presumed the 'open plan sales room' was exactly to play on 'follow the herd' mentality. These guys were slick enough that they very well may have filled half or more of the room with plants to further fuel 'herd' mentality.
- Bartweiss 8y agoInteresting - the presentation I saw was careful to pitch each family separately and not even walk them past one another. I assume it was partly for the feeling of exclusivity, and partly to avoid letting any awkward questions like "don't those fees turn this into a total ripoff?" pollute multiple buyers. I wonder which approach works best? (Though I guess if there are enough plants, you could get both effects going at once.)
- s73v3r_ 8y agoPerhaps they were A/B testing the approaches?
- justinclift 8y agoAs a thought, you might find Robert Cialdini's book "Influence" useful: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X https://www.amazon.com/Influence-Psychology-Persuasion-Rober... He gave a talk covering the same subject matter too, which is faster to grok if that's your kind of thing. After reading/watching this stuff, these kind of scams become incredibly transparent. And it's fairly ugh to see fellow humans subsequently get sucked in by them.
- pwg 8y agoThanks. I'll check it out. I'm quite immune to the tactics myself due to watching my father fall for way too many of them growing up. As a result of seeing that at an early age I've become quite immune to the tactics. But I could easily see how the less immune could readily be drawn in to something they likely could not afford.
- owenmarshall 8y agoPaul Wilson gave a talk at DEF CON 20[1] - he said something that stuck with me (which I'm paraphrasing now): "The way you spot a mark is to look for the person who thinks they can't be taken. They're the greenest grass to a con man." I'm sure it's in the video somewhere :-) [1]: https://www.youtube.com/watch?v=rkz1ItKLAvk https://www.youtube.com/watch?v=rkz1ItKLAvk
- Afton 8y agohttps://youtu.be/rkz1ItKLAvk?t=247 https://youtu.be/rkz1ItKLAvk?t=247 also https://youtu.be/rkz1ItKLAvk?t=492 https://youtu.be/rkz1ItKLAvk?t=492
- FactolSarin 8y agoMy wife and I had a lot of trouble having children, and went to Mexico for IVF. Although we were staying in Cancun, we basically had no money. We had planned on just lounging on the beach for a week, but several different groups were offering free little day trips to different destinations if you set through a timeshare presentation. We ended up doing that three times, and even knowing what I was getting into ahead of time I found their "hard sell" tactics both persuasive and exhausting. I didn't get roped into anything, but I can definitely see how it happens.
- bane 8y agoI went to one to satisfy the same sort of morbid fascination as well. I really have to hand it to the sales people, it was one of the most incredible sales pitches I've ever seen. They shuttled us to one of their premier properties where they took us to a sales room and served us breakfast. After a few moments they had everybody gather around a large presentation screen and a salesman who spent the next hour not just going over all the "benefits" of buying a timeshare, but tying that to a scripted and intensely acted "deeply personal", tear jerking story that ranged through decades of his life. The delivery was world class small stage acting -- it was that impressive. After that they paired us all off with a secondary sales guy who took us to a model room and start on the normal high pressure sales tactics. Our only escape was that we simply lied about our income and looked to be too poor to ever afford anything they had on offer and told them we were only interested in vacationing to places they didn't have a presence. It was quite an intense experience. We left, got our free tickets to a show and were shuttled back to where it all started about 3 hours earlier. It was absolutely bizarre and I kind of can't believe the entire operation is legal.
- TomVDB 8y agoI went to a similar presentation in Hawaii for educational purposes and was able to convince my wife and daughter to come along. It was less impressive than we hoped it would be, but we had a good time by replying leading questions with undesired answers. (“How much do you pay per night for a hotel?” “$150 for our excellent Airbnb!”) I almost felt bad (but not really) for the sales woman who was obviously wasting her time. When her boss joined in to take it to the next level, I simply asked him: “we’re going to France this summer, 6 months from now, in the Nice area. Show me which offers I could book today through your timeshare plan.” There was nothing reasonable. He gave up soon after that and we received our $300 tour tickets for free. All in all not a bad deal, but we won’t do it again.
- Bartweiss 8y agoI did one of these also, and I absolutely don't regret it. I think I learned more about (ruthless) sales tactics in two hours than I ever have from books or classes. It was a timeshare tied to a big-name hotel chain, and as far as I could tell they were selling some hotel rooms as timeshare units to finance construction and maintenance. So the deal wasn't good, but it was substantially less of a scam than the stereotype because they had a non-scam business to protect. That, or the guy was so sharp that he really did persuade me quite effectively, and I was only saved by having a a prior of "this is the worst deal imaginable". (Well, that and the Odysseus bit - I decided in advance to refuse no matter how good the offer looked.) The funniest part of the slightly-less-bad scam was that it enabled them to spend a while talking about how it's "not your parent's timeshare" and "not like those shady offers from the 80s". Which was true I guess, you got nice rooms in many places instead of one rundown house - they were just charging rates that were steep even before the multi-thousand-dollar "maintenance fees" kicked it. Oh well, the free travel and event tickets were actually a great dollars-per-hour value - as long as you said no.
- pknopf 8y agoI'm all for capitalism, but I feel like this should be illegal. Yes, I know, "the consumers shouldn't be so dumb". But there is always the group of a society that will bite. The seller may make a good buck, but these tactics have many downstream effects that just get compounded for the people buying this garbage. There should be some kind of protection for the consumers in this case. I know it would be hard to define the line, but in this specific case, it's clear that it shouldn't be allowed.
- sanderjd 8y agoThe biggest problem here is information asymmetry. The market for these time share schemes is very inefficient because the sales people have more information on both the value and cost than the customers. This is why people commenting here who have out of band information about this were unpersuaded despite finding the pitch emotionally compelling / exhausting. Regulations to require earlier and less subtle cost disclosure would help. But this is right in the zone where it's difficult to take political action: most people don't care very much about this so you can't win an election or build a career on fighting this, and the sales companies care a lot, so they'll organize a dedicated opposition to you if you try.
- Bartweiss 8y ago> The biggest problem here is information asymmetry. This gets to the heart of a question I've always had about unfettered markets, and never seen answered. It's widely acknowledged that markets don't just satisfy demand, they also transfer information. If you know something other people don't, you can make money, but in doing so you'll gradually disperse your unique knowledge until it's no longer valuable. (Either directly, by selling it, or indirectly, as people see that you're consistently willing to make transactions other people wouldn't.) At best, this is a payout for the productive activity of spreading knowledge (the argument for arbitrage). At worst, it's a short-term scam that's self-negating. This is all true. Timeshares spread information because people noticed "if this is such a great deal, why do you have to pay people to listen to the pitch?" And so timeshares got a horrible reputation with most people. When I talk to hard libertarians, anarcho-capitalists, and so on, this is their argument - it took some time, but the marked worked even with asymmetric information. But... new information can be created, at least in economic terms. Timeshare pitches now have segments on why this timeshare isn't a scam like the old ones. There are new names for things that basically amount to timeshares. The focus of the scam has moved from high interest to high fees. And so the scammers constantly 'make' new information that disadvantages everyone who lacks it, and get money spreading that information to the populace. Is the pure-markets system supposed to not have this problem, maybe by correcting too fast to reward the scam? Or is it just accepted that there will be some large and stable amount of scamming at all times?
- emacdona 8y agoI always thought it would be kinda fun to get a group of people together (maybe a Meetup) who would attend timeshare pitches for fun. The goal would be to pack the room with people who had no intention of buying in. Time is money, and I suspect the best way to cost them money is to waste their time.
- hutzlibu 8y agoyes, but you would be wasting your time - unless you all enjoy it.
- emacdona 8y agoRight, in order for you not to be wasting your time, you'd have to get some value from attending. I think you could argue for any of the following: (a) educational, (b) entertainment, (c) charity work, or (d) none of the above. Depends on the person...
- TomVDB 8y ago(e) Free tickets for some event (which is very often the hook to get you into the door)
- raisedbyninjas 8y agoThat's why you attend the ones that serve free drinks.
- Scoundreller 8y agoAnd bring some empty water bottles to fillup.
- breischl 8y agoI went to one of the Wyndham presentations a couple years back, partially for the free (albeit shitty) breakfast, free tickets to a local attraction (actually somewhat valuable) and to observe the sales pitch. I came away similarly impressed. They used a lot of tactics like personal vacation stories, highly suspect financial calculations and so forth. But the one I was most impressed by was getting people in the habit of saying "yes!" a lot. They'd ask a bunch of really dumb stuff like "Do you like to go on vacation?!", "Do you like to have FUN?!", "Do you like to SAVE MONEY?!" etc to get people all hyped up. Then they'd ask them if they want a timeshare, and people are primed to say yes. There's some actual psychological studies on that effect. It worked really well. They also had our credit card info already because we were staying in another Wyndham property, and kept saying that we'd have to sign some form or else they'd charge our card for the tickets. Of course they made it difficult to get that form. You can get it after we tour one of the model units. You can get it after we look at another one. You can have it after we watch this video. Sure, you can have it now, but first let's look at this financial worksheet. Always being super nice to make it hard to be assertive with them. I finally had to basically curse at the sweet young lady to get the form out of them, but they managed to tack on 45 minutes of high pressure sales time over and above the minimum we had to spend. It's all quite impressive in a "dark patterns" sort of way.
- lotsofpulp 8y agoUnless you signed something stating that you agreed to pay for the tickets, why wouldn't you just walk way and do a charge back?
- breischl 8y agoThere was a bunch of crap to sign. I suspect there was some agreement, otherwise people would just not show up to the presentation at all. But TBH I didn't read it all or seriously consider doing a chargeback.
- 13of40 8y agoA couple of years ago my wife and I rented a condo in Hawaii, and ended up going to one of those one morning. Coincidentally, it turned out to be at the same complex we were renting from and the example unit we toured was identical to our own. We walked out when I did the math and found that the time share would have actually cost more than just renting the place.
- yourapostasy 8y ago> Roping the unsuspecting into an incredibly expensive time-share using hard-sell boiler-room tactics without ever being up-front about the true costs. The hack is to attend, tell them you go once a year, sometimes twice, to some ethnic ancestral home town, and you'll buy on the spot if they have a timeshare there. Pick out some two-stop-light town in some out of the way country, that doesn't even have AirBnB rooms, and you can see the sales people visibly deflate as they vainly look for a listing in Borat-istan. Put on a show of being all sad, and explain that you can't imagine paying for their fantastic deal for only 15% of your annual travel budget, but to put you down in the wait list as the first to buy when they expand to your home town. You are in-and-out in the allotted time, with the freebies, usually three hours max. I actually like inspecting the actual buildings to try to spot whether or not they took shortcuts, as how these scams work fascinates me, and some of these places have genuinely good ideas I scrapbook for my homebuilding notes, so I don't mind the lead up to the real sales pitch where I deflate them, but I'm sure you can modify the hack so you open with your counter-pitch and are in and out in minutes. I've seen people report they tell the salespeople up front they only came for the freebies, they're never buying, and if both sides agree to discreetly walk early so the sales manager doesn't notice, they'll rate the sales effort A++++ (there are always surveys afterwards), and are out in minutes. I'm curious with groups like 419 Eaters why there aren't more organized scambaiters for timeshare scams. The freebies are legit, and if you're planning to be in a particular area anyways, three hours for a 1-2 day stay, especially if you like seeing how others solve various housing-related challenges, is a good trade.
- gregpilling 8y agoThe real scam is the ongoing, monthly, maintenance fees on your 'timeshare'. Worldmark wanted $100 per month, per week of ownership, in a presentation I saw in Vegas. Which means that 52 weeks x $100 x 12 months = $62,400 per year in 'maintenance' on each unit. So even if you paid cash, they still get $62K per year in addition. This was Worldmark Vegas, buying a 'week' in a townhouse complex of $150,000 units. The movie "Queen of Versailles" was fascinating. Timeshare mogul builds USA largest house https://www.imdb.com/title/tt2125666/videoplayer/vi191341081?ref_=tt_ov_vi https://www.imdb.com/title/tt2125666/videoplayer/vi191341081...
- Bartweiss 8y agoI get the sense that the days of "take out a huge loan to be locked into vacationing at a crummy house in Boca" are over, probably because the reputation got too bad. Now it's reasonable prices, flexible travel dates, luxury properties around the world - all yours, for the low price of bank-breaking fees for life.
- strictnein 8y ago52 weeks x 12 months?
- andromeduck 8y agoIt's $1200 per year for every week of timeshare you own split evenly into $100 monthly payments.
- birdman3131 8y ago52 weeks x $100 x 12 months = $62,400 is wrong. The 52 weeks means the 12 months should not be there. 52 weeks x $100 = $52,00
- theobon 8y agoThe maintenance fee is $100 a month for each week of timeshare you own. So if you want to use the time share 4 weeks a year you pay $400 a month. After selling all 52 weeks the company is collecting $62,400 a year.
- pascalxus 8y agoYeah. I thought we could just go there to listen to it. they didn't say anything about a timeshare, they just said go there to listen to them talk about some apartments. I sounded pretty harmless. Things started off politely enough. Then about 30 minutes in they get really mean, really fast. this was wyndham by the way - if you check online, looks like they have nothing but 1 star reviews, from those that did sign up. It starts with manipulation, then insults on your intelligence, then move onto insults on your personality, followed by countless bullying tactics. Then, once that doesn't work, they call over some ruthless thug boss lady, to really intimidate and bully you. These guys are world class jerks. i don't know how they sleep at night. Once they realize that they can't get you, they'll just keep beating you up, just for kicks. Boy, that's got to be a stressful job.
- shostack 8y agoWhat sort of things would they say?
- bluGill 8y agoHint if you ever attend one: turn to your partner after the introduction and say "I don't know honey, we would have to sell the RV". They know that people with a RV rarely buy so they are much more willing to stop wasting their time. The other option is go on vacation, send your parents to the presentation, and you take the freebies. This worked for a friend of mine- his parents old/disabled enough that they couldn't enjoy scuba diving and the like anyway, they were mentally competent enough to not sign anything, and they enjoyed the presentation better than the other tourist traps in the area.
- pascalxus 8y agoI'm not sure how anyone can enjoy the presentation. Our presentation quickly devolved into insinuation, badgering, bullying, intimidation and finally: outright insults. It doesn't make economic sense, but once they find out your not going to buy it, they spend the rest of the time making you'r experience as horrible and stressful as possible. Perhaps to dissuade others from doing what you just mentioned.
- detritus 8y agoI have vague memories of Father dragging us along to timeshare presentations each holiday or so, purely so we could get a family ticket to the local water park or whatever. I don't think I've thought about his for years, so thanks. I think. I didn't recall how cheap Pa was.. :)
- basementcat 8y agoIn exchange for sitting through a timeshare presentation, a friend and I received a free trip to Orlando, FL. Instead of going to Disneyland we went to the Kennedy Space Center and the Air Force Missile Museum. Lesson: Don't just settle for free tickets for a show, find out if they have any other incentives. http://afspacemuseum.org/visit/ http://afspacemuseum.org/visit/
- gfodor 8y agoI went to one of these many years ago just after finishing my degree. I explained to the guy laying on the sales pitch that I understood how interest rates worked and I had a masters degree in Computer Science. He said "you aren't the kind of person we're interested in, you can leave." Thanks for the free Vegas trip! I actually won some money that trip, so technically I walked away from the scam with a profit!
- pascalxus 8y agoyou got off easy. My wife and I made it abundantly clear that we we're falling for it (Software engineer and data analyst). They still spent another 2 hours making us feel as horrible as possible.