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This is a key tech behind personalized advertising: replacing actors in ads with anyone. From an Advertising Industry perspective, this is Holy Grail ingredient
by bsenftner 8y ago
This is a key tech behind personalized advertising: replacing actors in ads with anyone. From an Advertising Industry perspective, this is Holy Grail ingredients.
- wiz21c 8y agoCould you explain why this is Holy Grail ? As someone who's totally hostile to advertisement my brain is not wired to actually envision that holy grail. I ask the question honestly: having my face on a picture with a celebrity rings zero bells for me (even if it was RMS :-))
- bsenftner 8y agoPerhaps it is not meant for you, but for fans of a given media whose popularity warrants creating the consumer-insertion profitable. It is a different type of media, beyond product placements; consider the ability for fantasy fulfillment or impressionability. A lot of marketers would love to have such a technology. The idea is to offer it to consumers who willingly insert themselves into desirable scenarios for the media itself. A lot of consumers would do this, and the product placement capabilities are endless.
- rojobuffalo 8y agoHard to count that as a positive, but I see your point. Seems like it would benefit a very small group.