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Why Open Source Needs Marketing (Even Though Developers Hate It)
- anoncoward111 8y ago>user adoption won't happen without marketing. I mean sure, if we describe "word of mouth" as "marketing". But God help me if I start seeing TV commercials[1] for Linux. [1] they cost like $5,000 for 30 seconds at 8:30AM
- simonblack 8y agoForbes is for 'Wall Street Wannabees' who cream their jeans over concepts like 'Marketing Share'. Open Source enthusiasts and/or programmers don't give two hoots about 'market share' or 'user adoption'. As long as it's there for them to use, that's all that is necessary. There used to be the derogatory question "When is it going to be the 'Year of the Linux Desktop'?" until the Linux-based Android monopolised the smartphone market. One could just as well ask "When is it going to be the 'Year of the Mercedes on the Roads'?" except that people know that it's always the year of the Mercedes on the Roads, even if most people buy a Ford, GM or Chrysler.