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Going to a trade show, and putting yourself in front of thousands of others, is definitely push. So is building a website, or doing any type of SEO. Even tellin
by speedplane 8y ago
Going to a trade show, and putting yourself in front of thousands of others, is definitely push. So is building a website, or doing any type of SEO. Even telling your friends or mom about your new cool widget is push... it's all necessary and it's all marketing.
- TeMPOraL 8y agoIt's pull from customer's point of view. I go to a trade show explicitly to seek out offerings. I have no choice with advertising invading all spaces I'm in and all media I consume. This is the difference - putting yourself out there to be found by those who seek, vs. shouting at everyone to pay attention to you.
- kasey_junk 8y agoWhat about sponsoring a talk where my product is mentioned?
- speedplane 8y agoNot sure I understand the difference between your definition of push/pull. Customers always try doing market research to find the nest value (pull). Companies always try to put their product in front of the customer (push). Literally, everything a company does is push, and everything a customer does is pull. Hell, even the act of making your widget in your basement is a push, you put the effort into making it so people would use it.