"new techniques are evaluated against the state-of-the-art codec, for which the coding tools have been refined from decades of investment. It is then easy to dr

"new techniques are evaluated against the state-of-the-art codec, for which the coding tools have been refined from decades of investment. It is then easy to drop the new technology as “not at-par.” This seems to be quite a general technology problem that looks like it applies to car engines, batteries, computer memory and any other highly optimized mature technology. I wonder if there's some way to change incentives so others get a chance. It happens in evolution in nature too and it's sometimes solved by mass extinctions. Hopefully that's not the only way.